Already diseased company Coca-Cola is under-fire for its new advertisement in Bangladesh. Amid the Israel-Palestinian war ( October 7th) many companies are facing boycott campaigns by Muslims worldwide.
In a recent bit, Coca-Cola tried to sideline itself from Israel. Facing a boycott for its alliance with Israel. he company has a loss of 23%, The advertisement.
Places in a local Bazar, the advertisement depicts a local boy contesting Coca-Cola for its affiliation with Israel (No direct reference to Israel). The shopkeeper defends Coca-Cola.
Also Read: Coca-Cola Loses $4 Billion After Ronaldo Removes Its Bottles At Euro Press Conference!
It is undeniable that Coca-Cola has its outlets in Israel. What stirred the people was Coke’s presence in Palestine. Contrary to reality, Coca-Cola’s plant in the West Bank of Palestine is currently under Israeli occupation.
Total marketing disaster.
The advertisement-airing between the India-Pakistan cricket match this Sunday. It is important to raise an eye on, how was Coca-Cola not-able to anticipate Bangladeshi public sentiment.
Coca-Cola’s Bangladesh’s demand has a fallen-marketing disaster.
Rage is found in social-media users. Actor-in-lead took it to X, calling the advertisement – completely – professional conduct.
Originally Coke removed the advertisement from YouTube only to be re-uploaded with comments disabled.
Even academia is disappointed with Coke advertisements. Omer Naif Abdullah, lecturer, North-South University, Dhaka, states, “Wrong message and wrong approach”
An unforgivable mistake in the marketing world.
