What do you get when you put together two of Pakistan’s most influential Gen Z icons? A Pepsi commercial that feels like an instant cultural moment.
Pepsi’s latest campaign brings together two fan favorites; Naseem Shah, the young cricketing prodigy, and Hasan Raheem, Pakistan’s coolest pop music star.
It’s a duo no one expected but one that makes complete sense. Both of them represent the new generation. They are unapologetic, talented, and effortlessly cool.
Naseem Shah: Pepsi’s Trusted Face
This isn’t Naseem Shah’s first rodeo with Pepsi. We first saw him alongside Babar Azam, then in his own Pepsi featurette, where his acting chops were on full display. Now, he shares the screen with Hasan Raheem, proving that no matter the scenario, one thing remains constant; his belief that Pepsi is stronger.
The Hasan Raheem Surprise Factor
Hasan’s inclusion in this ad is particularly interesting, and not just because of his Gen Z appeal. Until recently, he was associated with Pepsi’s biggest competitor. Seeing him now in a Pepsi commercial is nothing short of a power move. Whether intentional or not, it subtly sends a message.
Has Hasan has made his beverage preference clear?
The chemistry between the two stars makes the ad work. Hasan, with his smooth, almost hypnotic way of speaking, sets the scene, describing a perfectly chilled Pepsi on a hot day. Naseem, with his usual no-nonsense approach, listens skeptically, only to get fully immersed in the description.
It’s fun, lighthearted, and completely on-brand for Pepsi.
With its mix of humor, visual appeal, and a little bit of marketing genius, this ad isn’t just about a drink. It’s more about making a statement. And Pepsi has done just that.
